DIGITAL PACKAGE
DIGITAL TOOLS
AT THE SHOW PACKAGE – Value $3595
BEFORE, DURING, AFTER PACKAGE -Value $5529
PRICE: $1,000
PRICE: $1,800
PRICE: $2,700
PRICE: $4,000
VALUE $1,371
• SubFeature in Product Spotlight #1
• VIP Gift Bag Product Placement
• Mobile App Ad
• Standard Spot in Product Spotlight, post show #4
• Email List Rental (for post show follow up)
• Standard Spot in #1
• Standard Spot in #2
• Standard Spot in #3
• Standard Spot in post show #4
• Mobile App Ad
• Standard Spot in Product Spotlight #2
• Mobile App Ad
• Fashion Show Scene Sponsor
• VIP Gift Bag Product Placement
• Directory, Full Page Ad, Color
1.
2.
3.
4.
VALUE $2,500
VALUE $3,595
VALUE $5,529
92%
of retailers attend to discoverproducts
75%
of retailers placed
orders onsite
93%
of retailers placed orders with new vendors onsite
92%
of attendees have purchasing responsibility.
87%
of attendees said they were more likely to purchase a product after seeing it at Surf Expo.
Info about the show...
The following customizations are FREE for all Surf Expo exhibitors:
To customize your Online Profile/Exhibitor Listing. Go to surfexpo.com, hover over “THE SHOW” on the menu bar, and click on “Exhibitor Resources”.
Enter your password that was included in the Booth Confirmation email sent to your contract contact (or click the “Forgot Password”).
• Add a company description (up to 500 characters) for retailers to know more about your products and company.
• Post a video to tell your story to potential buyers and media.
• Post a special offer like discounts, special deals or giveaways you will be offering at the show.
• Upload a product photo and description in the “Digital Product Showcase”
• VERY IMPORTANT! Select up to five product categories associated with your brand/products, that your company will be included in when buyers search for products.
•Post a Press Release to share the latest news about your company.
•Upload a Press Kit in our Online Press Room to help promote your brand to buyers and media. Your press kit materials will be immediately viewable by media or buyers.
Why You Should Customize Your Online Profile/Exhibitor Listing
Buyers & Media can view your online profile on the Surf Expo website.
View the Exhibitor List >
Sample Online Profile / exhibitor Listing
Custom Digital Promotional Tools
Follow the instructions to add your booth information to a variety of digital ads. Copy and paste in your emails, social media and website. Download Here >
Sales Lead Capture & Retrieval
The Connect with Buyers, powered by Grip tool comes included with each exhibitor booth. The tool allows exhibitors to chat and request appointments with buyers registered to attend Surf Expo. Once you login to the matchmaking platform you can begin searching registered buyers by location, title or product categories. You can also view recommended retailer matches based on buying preferences.
Surf Expo Appointment Cards
Take advantage of Surf Expo’s complimentary printed 4x6 postcards to invite buyers to your booth at the show. You can personalize each appointment card and mail them to your clients to pre-book appointments during the show.
PRE-PRINTED MARKETING MATERIALS
Advertising & Sponsorships
Attending Media List
Surf Expo’s Buyer Relations department serves as the liaison between the show and exhibitors to directly market Surf Expo to the endemic, and sometimes non-endemic retail companies in the varied categories of our respective markets.
We partner with the exhibitors to reach our attending retailers through social media, e-mails, calls and in-store visits. We make sure the right buyers are at Surf Expo!
Meeting Retailers at Surf Expo
EXHIBITOR
We'd love to know about it and possibly share on our social media. Please submit what your brand will be doing at Surf Expo to: marketing@surfexpo.com
Are you hosting an onsite event at Surf Expo?
Be sure to post your most recent press release in your Exhibitor Listing. These are linked in emails Surf Expo sends out to our entire Media List leading up to the show.
Press Releases
Don’t limit your Surf Expo experience to the walls of your exhibit space. It all starts before buyers even reach your booth. Put your company name, logo and brand message in high-visibility locations. For more info and to download contracts, visit surfexpo.com, contact your Sales Manager or Jill Knowles at jill.knowles@surfexpo.com.
We offer brand/marketing opportunities to match any budget. Make Surf Expo your most productive show ever!
BEFORE THE SHOW
At THE SHOW
AFTER THE SHOW
With pre-show advertising, you can start the buzz before you get to the show floor.
• Surf Expo Show app
• Banner Ads on surfexpo.com
• Show Spotlight
• Surf Expo Magazine Ad
• Online Product Catalog Gallery
• Direct Mail to Surf Expo Retailers
• Dedicated email to Surf Expo Retailers
• Free Exhibitor Appointment Cards
Onsite options range from modest to premium packages – something to fit every marketing strategy and budget.
• On-Site Directory Ad
• Surf Expo Magazine Ad
• Branded Meterboard
• Badge Lanyards
• Window Graphics
• Escalator Graphics
• Show Bags
• VIP Gift Bag Product Placement
• Restroom Product Placement
• Product Distribution
• Surf Expo Show app Ad
• A Press Release about your product/company news
• A Company Fact Sheet
• Executive Bios
• Product Fact Sheets
• Digital Images of your products
• Your PR contact information
To ensure that you’re taking advantage of all the tools and resources available to you as a Surf Expo exhibitor download this marketing and PR checklist.
Reach out to the team and take advantage of their knowledge of the retailers and exhibitors that make up the Surf Expo marketplace.
Steven “Fish” Fisher
Buyer Relations Director Action Sports
Brooke Smith
Buyer Relations Manager
Coastal Life
Swim, Boutique, Resort, Footwear,
Coastal Gift, Souvenir
Tips for Customizing Your Online Profile/Exhibitor Listing:
Online Profile / Exhibitor Listing
Your listing information also appears in the Surf Expo Show App Exhibitor List.
Download the App >
Your listing information will also appear in the On-site Surf Expo Magazine.
This printed piece is a favorite among buyers and is only available at the show.
Online Profile / Exhibitor Listing Sample
click
Go to my Exhibitor Console >
Each Surf Expo exhibitor booth comes with FREE sales lead scanning and retrieval.
Scan the badges of retailers you would like to follow up with after the show. This tool allows you to continue selling to Surf Expo retailers long after the show ends.
This tool is available in the Surf Expo mobile app. You must first register for your show badges, then use your badge registration information to log in to the mobile app.
For more info and to download the app click here >
Start Connecting >
To order your free appointments cards click here >
678-781-7975
Email Me
678-781-7963
Email Me
Customize your Online Profile/Exhibitor Listing.
PR RESOURCES
Contact Us
To View All Advertising and Sponsorship Opportunities Click Here >
For printable pdf click here >
Surf Expo is the ultimate gathering for the watersports and coastal lifestyle industry, bringing together top brands, retailers, and innovators. As the premier marketplace where board sports, beach culture, and ocean-inspired trends take center stage, Surf Expo is more than just a trade show—it’s where community, commerce, and culture unite.
Watch HIGHLIGHTS FROM SURF EXPO September 2024
Jane Preston
Category Manager
Swim, Footwear, gift & Decor
949-291-6128
Email Me
678-781-7958
Email Me
Ryan Nettleton
Category Manager
Boutique, Shoreline, Wake
949-294-8399
Email Me
Rod Tomlinson
Category Manager
Surf, Skate, Paddle
DON'T DO THIS
DO THIS
3 REASONS
Example of a succesful profile
of attendees said they were more likely to purchase a product after seeing it at Surf Expo
92
%
75
of retailers placed orders onsite
of attendees have purchasing responsibility
92
of retailers placed orders with new vendors onsite
93
of retailers attend to discover NEW products
92
%
%
%
%
1
2
3
INFO ABOUT THE SHOW...
Exhibitors can search registered buyers by location, title or product categories. A limited number of emails and/or appointment requests can be sent directly to buyers through the Connect with Buyers Tool, available in the Exhibitor Console.
CHECKLIST
CONTACT US
surfexpo.com
Sample Online Profile / exhibitor Listing
770-291-5484
Email Me
Joseph lee
Sr. Category Manager
Resort & Souvenir
Jimmy Mendillo
Buyer Relations Manager
Watersports
Surf, Paddle, Shoreline, Wake
803-598-4135
Email Me
Don’t miss the chance to connect for weeks after the show.
• Surf Expo Magazine Ad
• Online Product Catalog Gallery
• Show Spotlight
• Surf Expo Show app ad
• Dedicated email to Surf Expo Retailers
A list of working media pre-registered to attend Surf Expo will be available within CONNECT (the show app) so you can start conversations and make appointments with the media attending the show.
92%
of retailers attend to discover NEW products
There’s no better place to connect with buyers than Surf Expo. The show is SO important to the surf, outdoor sports community.
CORY HIGGINS | JETTY
75%
of retailers placed orders
onsite
Every customer that walks by the booth is a potential customer. A retailer just walked by, picked up a product and said ‘wow that looks a lot better than in the catalog’— that’s invaluable.
MIKE PERFETTI | CAPE SHORE
92%
of attendees said they were more likely to purchase a product after seeing it at Surf Expo
Surfers are watermen, and watermen do more things on the water than just surf, and coming to Surf Expo allows us to be exposed to buyers that we would never see elsewhere- they come from all over the world.
VINCE STEGURA | SKINNY WATER CULTURE
93%
of retailers placed orders
with new vendors onsite
Every customer that walks by the booth is a potential customer. A retailer just walked by, picked up a product and said ‘wow that looks a lot better than in the catalog’— that’s invaluable.
MIKE PERFETTI | CAPE SHORE
92%
of attendees have purchasing responsibility
Every customer that walks by the booth is a potential customer. A retailer just walked by, picked up a product and said ‘wow that looks a lot better than in the catalog’— that’s invaluable.
MIKE PERFETTI | CAPE SHORE
Register Now
