DIGITAL PACKAGE
surfexpo.com
DIGITAL TOOLS
AT THE SHOW PACKAGE – Value $3595
BEFORE, DURING, AFTER PACKAGE -Value $5529
PRICE: $1,000
PRICE: $1,800
PRICE: $2,700
PRICE: $4,000
VALUE $1,371
• SubFeature in Product Spotlight #1
• VIP Gift Bag Product Placement
• Mobile App Ad
• Standard Spot in Product Spotlight, post show #4
• Email List Rental (for post show follow up)
• Standard Spot in #1
• Standard Spot in #2
• Standard Spot in #3
• Standard Spot in post show #4
• Mobile App Ad
• Standard Spot in Product Spotlight #2
• Mobile App Ad
• Fashion Show Scene Sponsor
• VIP Gift Bag Product Placement
• Directory, Full Page Ad, Color
1.
2.
3.
4.
VALUE $2,500
VALUE $3,595
VALUE $5,529
92%
of retailers attend to discoverproducts
75%
of retailers placed
orders onsite
93%
of retailers placed orders with new vendors onsite
92%
of attendees have purchasing responsibility.
87%
of attendees said they were more likely to purchase a product after seeing it at Surf Expo.
Info about the show...
The following customizations are FREE for all Surf Expo exhibitors:
To customize your Online Profile/Exhibitor Listing. Go to surfexpo.com, hover over “Exhibitors” on the menu bar, and click on “Exhibitor Console”. Enter your password that was included in the Booth Confirmation email sent to your contract contact (or click the “Forgot Password”).
• Add a company description (up to 500 characters) for retailers to know more about your products and company.
• Post a video to tell your story to potential buyers and media.
• Post a special offer like discounts, special deals or giveaways you will be offering at the show.
• Upload a product photo and description in the “Digital Product Showcase”.
• Select up to five Product Categories associated with your brand/products, that your company will be included in when buyers search for products.
• Post a Press Release to share the latest news about your company.
• Upload a Press Kit in our Online Press Room to help promote your brand to buyers and media. Your press kit materials will be immediately viewable by media or buyers.
Items to include in your Online Press Kit
Why You Should Customize Your Online Profile/Exhibitor Listing
1.
Buyers & Media can view your online profile on Surf Expo’s website.
View the Exhibitor List >
Sample Online Profile / exhibitor Listing
Booth Promotion Widget
Advertise your presence at the show with a Booth Promotion Widget that can be embedded on your website. The code for your Booth Promotion Widget can be found in your Exhibitor Console. After embedding the widget code on your website, you can check statistics on how many buyers have added you to their show planner!
Sales Lead Capture & Retrieval App
Exhibitors can search registered buyers by location, title or product categories. A limited number of emails and/or appointment requests can be sent directly to buyers through the Connect with Buyers Tool, available in the Exhibitor Console.
Surf Expo Appointment Cards
Take advantage of Surf Expo’s complimentary printed 4x6 postcards to invite buyers to your booth at the show. You can personalize each appointment card and mail them to your clients to pre-book appointments during the show. Appointment cards can be ordered until August 1, 2023 and quantities are limited.
PRE-PRINTED MARKETING MATERIALS
Advertising & Sponsorships
A list of working media pre-registered to attend Surf Expo’s January show will be available to exhibitors in mid December. Use this list to make appointments with the media and follow up after the show. For a list of pre-registered working media with names, titles, outlets and email addresses, please email
Attending Media List
Surf Expo’s Buyer Relations department serves as the liaison between the show and exhibitors to directly market Surf Expo to the endemic, and sometimes non-endemic retail companies in the varied categories of our respective markets.
We partner with the exhibitors to reach our attending retailers through social media, e-mails, calls and in-store visits. We make sure the right buyers are at Surf Expo!
Meeting Retailers at Surf Expo
EXHIBITOR CONNECT
We want to know about it and pass your news along to the media! In addition Surf Expo would like to provide the following to the press:
• Top three trends you are seeing (bullet points are great, one sentence per trend)
• Top three new products and why they are newsworthy (no more than a paragraph)
Are you hosting an onsite event or introducing a new product at Surf Expo?
Exhibitors may submit company press releases at any time for consideration on Surf Expo’s Industry News section (see example, right). These can be submitted directly to
Press Release Postings on Surf Expo
Don’t limit your Surf Expo experience to the walls of your exhibit space. It all starts before buyers even reach your booth. Put your company name, logo and brand message in high-visibility locations. For more info and to download contracts, visit surfexpo.com, contact your Sales Manager or Jill Knowles at jill.knowles@surfexpo.com.
We offer brand/marketing opportunities to match any budget. Make Surf Expo your most productive show ever!
Download free social media graphics from surfexpo.com and use them on your own brand channels to promote your participation at the show.
BEFORE THE SHOW
At THE SHOW
AFTER THE SHOW
UPGRADE YOUR EXHIBITOR LISTING
With pre-show advertising, public relations and targeted buyer relations options, you can start the buzz before you get to the show floor.
• Surf Expo Show app
• Banner Ads on surfexpo.com
• Show Spotlight
• Surf Expo Magazine Ad
• Online Product Catalog Gallery
• Direct Mail to Surf Expo Retailers
• Dedicated email to Surf Expo Retailers
• Free Exhibitor Appointment Cards
Don’t miss the chance to connect for weeks after the show.
• Surf Expo Magazine Ad
• Online Product Catalog Gallery
• Show Spotlight
• Surf Expo Show app ad
• Dedicated email to Surf Expo Retailers
Onsite options range from the modest to the premium packages – something to fit every marketing strategy and budget.
• On-Site Directory Ad
• Surf Expo Magazine Ad
• Branded Meterboard
• Badge Lanyards
• Window Graphics
• Escalator Graphics
• Show Bags
• Magazine Bins
• VIP Gift Bag Product Placement
• Restroom Product Placement
• Surf Expo Show app Ad
Enhance your online exhibitor listing by adding additional digital features for as little as $295.
To promote your company exhibiting at Surf Expo use #surfexpo and #exhibitingatsurfexpo in your posts and tag @surfexpo in your Instagram stories. Surf Expo, at its discretion, may post brand photos to social media.
Social Media Badges & Graphics
• A Press Release about your product/company news
• A Company Fact Sheet
• Executive Bios
• Product Fact Sheets
• Digital Images of your products
• Your PR contact information
To ensure that you’re taking advantage of all the tools and resources available to you as a Surf Expo exhibitor download this marketing and PR checklist.
Reach out to the team and take advantage of their knowledge of the Surf Expo marketplace. Kathy and Fish have a long history with the retailers and supporting the show. They’ve been associated with the business as buyers, sellers and event planners for a combined 50+ years.
Steven “Fish” Fisher
Sr. Buyer Relations Manager
Watersports
Surf, Bluewater/Shoreline,
Paddle, Skate
Kathy Wilkie
Sr. Buyer Relations Manager
Coastal Life
Swim, Boutique, Coastal Gift, Footwear,
Resort, Souvenir
Tips for Customizing Your Online Profile/Exhibitor Listing:
Online Profile / Exhibitor Listing
2.
Your listing information also appears in the Surf Expo Show App Exhibitor List.
Download the App >
3.
Your listing information will also appear in the Surf Expo On-Site Show Directory. This printed piece is a favorite among buyers and is only available at the show.
Online Profile / Exhibitor Listing Sample
click
Go to my exhibitor Console >
Go to my Exhibitor Console >
Each Surf Expo exhibitor booth comes with FREE sales lead scanning and retrieval. Maritz Global Events is the official Lead Retrieval provider for Surf Expo. The Lead Retrieval app is named SWAP.
Each Exhibitor will need to download the SWAP APP (available for IOS and Android devices) and activate their three licenses.
For more info and to download the app click here >
Go to my exhibitor Console >
To order your cards click here >
678-781-7975
Email Me
678-781-7963
Email Me
Customize your Online Profile/Exhibitor Listing.
PR RESOURCES
To fill out the onlnie form to inform the industry about your product or brand click here>
amy.dufour@surfexpo.com
amy.dufour@surfexpo.com
To view and download these graphics click here >
To submit your photos and information for consideration, click here >
marketing@surfexpo.com
If you have questions please contact
Go to my exhibitor Console >
Contact Us
For more on Advertising and Sponsorships, click here >
For printable pdf click here >
Advanced features include:
• Touchless retailer badge scanning
• Any 3 active users at a time (not just devices)
• Gather data from retailer badges, rank your data, add notes to leads, build custom surveys
• Access and download data from a secure portal.
• Instantly track team activity in one place
• Keep your data for long term business success
Surf Expo is the heartbeat of the surf industry and like-minded markets that make up coastal retail. While surfing is at the core, Surf Expo provides a marketplace where water plays a central theme and board sports are truly the sport of kings. It is where community, culture and commerce come together to celebrate the only true coastal lifestyle market in the world.
Watch HIGHLIGHTS FROM SURF EXPO SEPTEMBER 2022
Contact Us
Jane Preston
Category Manager
Swim, Footwear
949-291-6128
Email Me
678-781-7919
Email Me
John "JR" Rosenberg
Sr. Category Manager
Resort, Coastal Gift & Souvenir
678-781-7958
Email Me
Ryan Nettleton
Category Manager
Boutique, Bluewater/ Shoreline, Wake
949-294-8399
Email Me
Rod Tomlinson
Category Manager
Surf, Skate, Paddle, Wind
DON'T DO THIS
DO THIS
3 Reasons
Example of a succesful profile
of attendees said they were more likely to purchase a product after seeing it at Surf Expo
92
%
75
of retailers placed orders onsite
of attendees have purchasing responsibility
92
of retailers placed orders with new vendors onsite
93
of retailers attend to discover NEW products
92
%
%
%
%
92%
of retailers attend to discover NEW products
There’s no better place to connect with buyers than Surf Expo. The show is SO important to the surf, outdoor sports community.
CORY HIGGINS | JETTY
75%
of retailers placed orders
onsite
Every customer that walks by the booth is a potential customer. A retailer just walked by, picked up a product and said ‘wow that looks a lot better than in the catalog’— that’s invaluable.
MIKE PERFETTI | CAPE SHORE
92%
of attendees said they were more likely to purchase a product after seeing it at Surf Expo
Surfers are watermen, and watermen do more things on the water than just surf, and coming to Surf Expo allows us to be exposed to buyers that we would never see elsewhere- they come from all over the world.
VINCE STEGURA | SKINNY WATER CULTURE
93%
of retailers placed orders
with new vendors onsite
Every customer that walks by the booth is a potential customer. A retailer just walked by, picked up a product and said ‘wow that looks a lot better than in the catalog’— that’s invaluable.
MIKE PERFETTI | CAPE SHORE
92%
of attendees have purchasing responsibility
Every customer that walks by the booth is a potential customer. A retailer just walked by, picked up a product and said ‘wow that looks a lot better than in the catalog’— that’s invaluable.
MIKE PERFETTI | CAPE SHORE
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